Health Care Framework Essay Example | Topics and Well Written Essays - 750 words

Health Care Framework - Essay Example As a result, the healthcare system needs to deal with issues such as developing an advance care plan and coming up with ways to manage the comorbid conditions associated with chronic illnesses. At present, most inpatients with complications of chronic illness still lack access to proper care that emphasizes effective management of their condition. This leads to poor disease control and complicates matters for patients compared to an environment where there is emphasis on appropriate care or effective management. In the United States, most patients suffering from complications of chronic illness tend to receive treatment from primary care clinicians (Wensing et al., 2014). In an effort to improve the care of patients with complications of chronic illness, health care providers need to consider the fact that most patients seek treatment from primary care providers, this trend is also likely to continue in the foreseeable future. Most patients tend to place value on a physician or a group of health care providers who have knowledge of the patient’s condition. However, since such care involves an integrative function, most patients report diminishing satisfaction or value over time. In addition, patients who require comprehensive treatment can benefit from a specialized care rather than primary care (Trehearne, Fishman, & Lin, 2014). Other than seeking specialized care for complex conditions, general training and experience among the primary caregivers is also crucial in managing the complications of chronic illness. The caregivers also need to understand behavioural change and self-management support to realize success in the care of patients with complications of chronic illness. Conversely, while seeking specialty care is seen to be more adaptable to new development with regard to the effective management of chronic illness, a shift from primary care elicits concerns

Fire Protection system Essay Example for Free

Fire Protection system Essay Aqueous and non- aqueous agents employed in fire service means the use of such substance in the fire service work which helps in fast control and quick remedial measures against the broken out. Substantially non- aqueous, plastic, high magnesium oxide are used so that materials remain fluid over longtime providing for easy workability and require no addition of water prior to use. In the same manner aqueous substance in form of concentrated ammonium salt containing binder and viscosity agent are used by fire service provider to prevent wildfires. For decreasing the toxicity of the chemicals used in fire service organization, non- aqueous and aqueous fluid is used to provide easy control over heavy fire. Non–aqueous compositions are used containing an amount of volatile silicon which helps to maintain waterproof composition than previous conventional non- aqueous substance used by fire service provider. In recent time various aqueous mixtures containing tricalcium phosphate are used as it is experienced that when the mixture is used fire os frequently extinguished and even the fire did not catch up readily. Aqueous substances are treated as fire control agent as it has great adhesive power when applied to extinguish fire. Aqueous film foaming foam is a special type of foam stabilizer which is diluted with water and exclude air from mixing the water and thereby suppressing the fire. Various factors are to be considered while selection of an agent by fire service provider as it directly and indirectly affects the decision. The fire agencies need to take help and identified the problem of reduction in fuel, cost sharing efforts and wild land fire problems. Fire agencies should take necessary action to meet the fire expenditure cost and to respond to fire areas at fast speed. Fire service providers have to base their decision on the chances of fire broke out, fuels available in form of various chemicals, devices or material needed, air tanker having with the company , their capacity , any agency, state or government organization participating, location or fire station and flame resistant synthetic fabric used in fire fighting. These fire service’s should comply while selecting or appointing any agent and it can be done after adopting the following procedures such as record keeping system, providing instructions at regular interval, risk assessment, inspection or regular review of guidelines to make it more meaningful, cleaning and decontamination procedure, preparing policy for repair and in the same way for store. With the adoption of above mentioned methodology the agent selected should be more beneficial for specific fire and thus more efficient development of fire service agent. REFERENCE Referred to sites: 1. http://scofmp. org/glossary. html Glossary of Wild land Fire Terms 2. http://www. tcfp. state. tx. us/standards/SOP_template. asp Standards and Certification Compliance Template for Newly Required SOPs 3. http://www. patentstorm. us/patents/6345632-description. html Method of cleaning and passivating a fire protection system Dated 23rd August 2007

Unknown Ionic Compound Preliminary Lab

Unknown Ionic Compound Preliminary Lab Discussion of Results and Scientific Explanation The main goal was to identify the unknown compound, which was MgCl2, better known as Magnesium Chloride. Before knowing what the unknown was, we had several test that needed to be done in order to determine the unknown compound. To find the identity of the compound we did various experiments for example, we observed the physical properties, tested the qualitative and quantitative solubility, did a cation and anion test and tested the conductivity of the compound. First we observed the unknown from its physical properties. It was white and had a rough and grainy feel to it. It was also observed as a solid and did not have a smell. All of these properties suggest that the compound was ionic because ionic compounds do not have a distinct odor and are solid at room temperature because of their high melting points. The unknown compound was then tested for solubility in water, toluene and acetone. The compound was soluble in water, indicating the compound was either a polar or an ionic compound, and not as soluble in toluene or acetone which points to the compound being more ionic. Once finished observing the unknown, we tested for pH. To do this, we the unknown with water and used litmus paper to determine whether it was an acid, base, or neutral. The litmus paper showed us that the unknown had a pH of 7, so it is a neutral compound. We then tested the conductivity. To do this we test the solution with a voltmeter in order to determine whether or not the compound can withstand water when it is dissolved. If the compound was to be conductive in water, it would dissolve and then produce an electric current. Once the compound was dissolved, it was then tested with a voltmeter that produced a voltage of -0.20 volts. This is important information because it shows that the compound was ionic since only ionic compound dissolve in water and produce and electric current. During the quantitative testing, 20.521 grams of unknown was mixed with 17 mL of water and that was then put into an Erlenmeyer Flask and stirred. It was left for one week to see if it would dissolve or have any change at all. Once checked, there was no precipitate, so we performed the test again. This time we used 19.085 grams of unknown and mixed that with 10 mL of water and we are currently in the process of waiting for the results. Checking the mixture before leaving, it seemed to be showing some type of precipitate, so we are hoping that this test works better than the first. Next to determine one of the elements within the compound we tested for anions and cations. First we tested for cations and in order to do this we performed a flame test and an ammonium test. To start the flame test, the nichrome wire had to be cleaned by heating it over a flame to ensure our results are not contaminated. A solution of water and the element was used to place the nichrome wire in, and then the nichrome wire is placed into the flame. If the flame produces a color it is indicative of a certain metalloid ion or metal. A color is produced in the flame when the heat of the flame changes the metal ions into atoms, which then become excited and produce light that can be seen with the naked eye. Once we tested the unknown in the flame to, it was determined that there was no color change, which lead us to believe that our unknown has to be a compound with Magnesium. 1 mL of the unknown solution was placed into a test tube and 1 mL of NaOH (6 M) was added. A pH paper was placed on a watch glass using water to help it stick. The watch glass was placed on the top of the test tube. If ammonium is present, the water will dissolve resulting in a higher pH. Going into next lab, we will finish up the quantitative testing. To do this, we will use a process called vacuum filtration. This is done by pouring the mixture of the unknown and water through filter paper and letting the water drain into a funnel and hoping that a precipitate is presents and is collected on the filter paper. Conclusion: Although this process takes time and can be confusing at time, it is very simple to do. Figuring out how to determine the unknown with the test preformed here was difficult at one point, but in the end, the test(s) showed that Magnesium Chloride was the unknown solution.

Isolation and Emptiness Illustrated in Shakespeares Macbeth and Berria

Nowadays, many well-known stories have touched the theme of isolation as it becomes the most prevalent problem that can not be easily resolved in people’s lives. As a matter of fact, both â€Å"Macbeth† by Shakespeare and â€Å"The Stone Boy† by Gina Berriault deal to some degree with the theme of isolation and emptiness. In â€Å"Macbeth† and â€Å"The Stone Boy†, Lady Macbeth and Arnold feel isolated because of the situation that does not give them the closeness they want, and they end up being not involved in the relationship they would like with their families even when reaches the very end of the story. In fact, isolation forms many kinds of modalities of people, which means it forms different states of the feelings of Arnold and Lady Macbeth. Being isolated, Lady Macbeth feels empty and lost and has no sense of direction while Arnold feels no emotions and numb. Although both stories touch the theme of isolation, â€Å"Macbeth† does a stronger job with the theme in comparing with â€Å"The Stone Boy† by Gina Berriault. â€Å"The Stone Boy†, in which Arnold accidentally kills his older brother, is all about the disjunction between understanding and compassion. When the accident takes place, Arnold is being isolated by his whole family, which in turn makes him feel numb and becomes stone cold. In fact, the two characters react completely different when facing the isolation. Arnold feels he is pretty innocent at first, and he tries to explain what he thinks about his brother after Eugie’s death. Just as Gina Berriault wrote, â€Å"He had expected her to realize that he wanted to go down on his knees by her bed and tell her that Eugie was dead. She did not know it yet, nobody knew it, and yet she was sitting up in bed, waiting to be t... ...hile Lady Macbeth tends to be over emotional. Their endings are pretty diverse from each other as well as Lady Macbeth chooses to finish her life cowardly while Arnold chooses to live on sturdily. People have different reactions when being isolated by someone that are once so closed to them. The reactions of Lady Macbeth and Arnold are quite different but extremely typical toward the isolation. It is surprised to see that Arnold’s impassibility is directly opposite to Lady Macbeth’s exaggerated emotions. Undoubtedly, Lady Macbeth’s reaction is more attractive to me than Arnold’s emotionless. Thus, â€Å"Macbeth† by Shakespeare is the story that does a stronger job with the theme of isolation and emptiness. Works Cited http://library.thinkquest.org/2888/ http://www.theatrehistory.com/british/macbeth001.html http://litsum.com/stone-boy/

How can you make them Essay

As an employer, various approaches can be employed to improve safety practices among pilots, maintainace people and other employers of Aircraft Company as this is essential in preventing casualty from avoidable risks. The steps towards motivation Talk to your employees Find out how many of those employed rides and what their needs are. In order words the needs assessment.sk about their training needs and the best way they can be supported to be safe riders and managers of aircraft. †¢ Are they new workers or more experienced? †¢ Have they completed any training course before? †¢ What’s their attitude towards a continuous learning and refresher courses? †¢ Appoint an aircraft coordinator The most important and crucial factor for a workplace aircraft champions are interest and zeal in riding. This aircraft coordinator would serve as a middleman between the company management and employees. With help from aircraft shops ,the coordinator organizes seminars inviting speakers that address interesting safety issues to those working in and out of the aircraft He should be able to sacrifice few hours in a week in order to jumpstart and direct the worksite safety agenda. Furthermore, employees can be encouraged to drive safely by establishing club or a group .When peers assist in arranging and shouldering programs and events, this will motivate people to participate .This club can provide access to issues that pertains to safety gears, skills and control and licensing as well as provide information on where to ride and how to obtain quality aircraft maintain ace. Initiate a mentor or ‘Aircraft buddy’ plan This can be done for new pilots experienced plots can be paired with new ones if the expertise is not in the workplace a contact to local dealer or advocate from state aircraft office to find experienced pilots to assist employees to learn riding safely such mentors give novice information about safety measures also encourage and boost their confidence Give a free ‘Starter Kit’ to new   employees This will contain information about safe practices, brochures on licensing and safety tutorials, protective gears and discount tickets on at gear shops Cardigans with company logo and with rider-friendly blueprint and watchword this decision is made by the coordinator to decide the kit contents. Steps to implement Aircraft safety awareness initiatives †¢ Explore all available communication methods and these include internet, hangar signage paycheck inserts bulletin banners posters lobby display company magazines intranet and email blasts. †¢ Make partnership with local aircraft dealership to provide a free or subsidized maintain ace check for aircraft. Such a dealer may accept giving discounts or gear or maintenance †¢ Design safety awareness seminal series displaying local speakers and resource personnel

“On Dumpster Diving” by Lars Eighner Essay

Introduction â€Å"On Dumpster Diving†-by Lars Eighner, is a story of a man discussing his life being homeless and how he came to acquire his livelihood by scavenging through dumpsters, or in the author’s words; Dumpster Diving. The story begins with Eighner telling us, the readers about how he was always fascinated with the word dumpster before being homeless and also while being homeless; how he forged food, beverages, and other miscellaneous items in public dumpsters. Lars Eighner tells us nothing of how he became homeless, but he tells the life of him and his wife (Lizbeth) as Dumpster Divers. In this passage Eighner discusses the topics of shame, and pride. I will write about both of these themes in two separate paragraphs, while showing both are relevant to us as college students. â€Å"Dumpster Diving† talks about many college students and how wasteful they can be; especially when it is unnecessary. Lars Eighner said, â€Å"Students throw food away around breaks becau se they do not know whether it has spoiled or will spoil before they return†. Eighner also says, â€Å"Some students, and others, approach defrosting a freezer by chucking out the whole lot†. (Page 22) The story of this man’s life is and should be humbling, also simultaneously a life lesson for us all to follow as an example of how to be frugal and appreciate all that we possess. Pride The theme of pride was the first topic Eighner discussed when referring to a dumpster diver. â€Å"At first the new scavenger is filled with disgust and self-loathing. He is ashamed of being seen and may lurk around†. Eighner- (Page 23) The scavenger or dumpster diver is showing that he or she has pride, although in need they are conscious of what society might think of them. Eighner also speaks of pride in a different sense as well. He shows us that by the refuse of others, the items being discarded is also pride in the ones that have more than enough. To the readers Eighner shows us their apathy for what they have and how they take it for granted; as if these things will always be available. Pride is a terrible thing to have at times. Society looks at those who ask for assistance or a helping hand as weak; but it takes a strong individual to set pride to the curve and ask for help.  Just as the dumpster diver scavenging through the trash; although it seems disgusting, when in need one must do what one has to. Shame The next theme which was discussed was shame; but in a more subliminal way. Eighner- â€Å"I live from the refuse of others. I am a scavenger. I think it a sound and honorable niche†. (Page 20) Eighner always made the term dumpster diver seem elegant. This word for many would imply filthiness, and impoverished. Eighner subtly edifies the word to hide the shame that was felt from the memories of being homeless and eating out of the trash; one would naturally do the same as Eighner. Shame is something that is felt by all at different points in our lives just as the â€Å"divers† felt. Eighner tells us that â€Å"While Lizbeth and I lived in a shack we began to eat from the dumpsters†. (Page 20) Eighner felt shame and embarrassment from the things he and Lizbeth were doing. While reading about this particular time in Eighner’s life, there is no way that anyone could not be humbled by his words. This way of living is well below modest; it is almost unreal the way he lived. It is impossible to fathom how this can be; and that is what Eighner wants us to realize. Eighner wants us as the readers to not see the trouble of people’s shame but the struggle from the shame, because we should appreciate where we are now, no matter how difficult life is or may seem; because it could always be worse. Pride and Shame As we take a look at both themes Eighner shows how they both coincide in reference to the dumpster diver. In the life of a dumpster diver Eighner explains how he felt pride and a sense of being in a better state of living as opposed to those more fortunate; and he explains how he felt shame as he was reduced to this decadence. In one particular memory Eighner says, â€Å"Every bit of glass may be a diamond, they think, and all that glisters, gold†. (Page 24)Now in this sense Eighner talks about how particular dumpster divers take everything they see of some value and they go over board; but nonetheless they take pride in the things that others call trash. Eighner himself speaks of how he took pride in his vast findings. â€Å"I am grateful, however, for the number of good books and magazines the students throw out†. (Page 26)Although Eighner talks about pride he shows us the shame that lies  in dumpster diving and how they are closely related. Eighner- â€Å"Dumpster diving is outdoor work, often surprisingly pleasant†. (Page 27) â€Å"I have no better place for her than a dumpster. And after all, it is fitting, since for most of her life her livelihood has come from the dumpster†. (Page 26) Now even though Eighner finds joy in his life, he also finds discomfort and embarrassment. Pride and Shame coincide and simultaneously differ; and the two emotions left Eighner ambivalent about him and Lizbeth’s future. Conclusion After reading â€Å"On Dumpster Diving† I am inclined to agree with Eighner, â€Å"Take what you can use and let the rest go†. (Page 27) In life if we use or take more than we truly need, we never learn the value of things nor do we learn to appreciate them. I believe this because I have been given so much in life and used so little, whether it was food, money or time. I believe that us as Americans waste so much that we have forgotten the value of truly living and remembering others less fortunate; I know I have. While reading this passage it has changed my outlook on life and how much I consume and will consume in the future. I believe I will use less and appreciate what I do have, while encouraging others to do the same. Also while reading I felt remorse and sympathy for those less fortunate like Eighner. In conclusion this story is very touching and uplifting. Eighner shows us that no matter what life may throw our way we can survive and beat the odds, no matter how much they are against us.

How to Make Soap essays

How to Make Soap essays Add lye to the pitcher. Using the same method that you used to weigh the lye, weigh the required amount of water in the empty pitcher. Carefully lift the pitcher with lye in it, and pour the lye into the pitcher containing the water. After you've added all the lye to the water, stir the solution gently with a wooden spoon until you're sure that all the lye has dissolved. Place one of your thermometers in the pitcher. The lye, which will have heated up considerably, is likely to register from 150* to 200*F (66* to 93*C). As you melt the fats and then cool them to 100*F (see steps 9 through 12), you must bring the temperature of the lye to 100*F (38*C), too. Watch the lye temperature closely so that you don't overheat the solution. As you continue to monitor and adjust the temperature of the lye solution, weigh out the required fats for your selected recipe. Once the fats have been measured and placed in the soap pot, set the pot over low to medium heat and stir the contents gently t o help them melt. Use your mixing spoon to mash any small floating pieces. Heat the mixture just to the point at which the fats have melted, then remove the pot from the stove. To cool off the fats quickly, place the soap pot in a cold-water bath in your sink, but make sure that the water isn't frigid, or the fats may begin to solidify again on the inner surfaces of the pot. Stir continuously to help reduce the temperature, and as it approaches 105*F (41*C), remove the pot from the cold-water bath. Continue to juggle the temperatures of the lye solution and the fats so that they both reach 100*F simultaneously. Continue to use the cold and warm baths.While stirring the fats gently and steadily, pour the lye solution into the soap pot in a thin, steady stream, stirring the mixture continuously as you do so. If you see substantial amounts of lye floating on top of the fats, stop adding more until you've stirred in the float ...

Thesis Format

Thesis Format Thesis Format Thesis Format Headlines help organize your thesis format more effectively. Headlines help you choose an appropriate thesis format.   Thesis format is not set; it is very flexible and can be changed in the process of thesis writing.   The sequence of headings, in turn, establishes the development of the argument throughout the thesis. There are many levels of headings and there is uniform rule to use.   However, you should keep in that your thesis dissertation writing should have at least some consistency.   Generally, chapter titles are marked as 'Heading 1' (perhaps upper-case, bold, and centered), the main ideas of each chapter are marked as 'Heading 2' (perhaps title case, bold, and left aligned) and sub-headings are marked as 'Heading 3' (perhaps italic and left-aligned). The greatest prominence is given to the most important headings, using combinations of capital letters (upper case), centering, and bolding. When you are working on a thesis chapter of 10,000 words, it can become difficult to check whether there is an overall consistent flow in what you are writing. For example, material on page 19 might follow material on page 3 more logically, but (unless you are continually re-reading the whole thesis and concentrating carefully) you might miss an overlap or lack of logical flow. An excellent way to check the flow of a thesis chapter is to check the headings. Outline view is invaluable when you are working on large documents such as thesis writing with multiple headings. Writing a thesis is a complex work, and if you have no possibility to write a thesis, you can take advantages of custom thesis services. Thesis Format Tips We advise you to spend some time talking with your tutor over requirements and expectations.   Thesis dissertation writing is a very large project and you definitely want to make it right.   It is a challenge as well as an opportunity to produce an original and interesting piece of writing.   Your thesis paper might determine your career choice and even shape the professional growth.   Do not miss an opportunity to get professional assistance with your thesis writing. .com You are welcome to order custom thesis writing service at our site.   Years of writing and editing experience give us confidence to promise qualitative assistance.   We can write a good thesis for you.   You will not regret placing an order at our site because we fulfill all of our promises!   Free plagiarism report and unlimited revisions upon request!

Compare a gay speaker to a straight speaker Essay

Compare a gay speaker to a straight speaker - Essay Example However, one also believes that other factors influence the manner by which oral or verbal communication is relayed. As such, the research questions are as follows: (1) Does intonation of gays share similar patterns with females, more than male counterparts? (2) Does phrasing or the manner of responding to questions of gays or men depend somehow on stereotyped beliefs according to sexual orientation? The data collection method is through one-on-one or face-to-face interview. Two (2) separate interviews were conducted by the researcher on different settings and occasions. The gay person would be referred to as Speaker 1 and the male person interviewed would be referred to as Speaker 2. Speaker 1 was interviewed for about a little less than 20 minutes; while Speaker 2 was interviewed for about a little more than 40 minutes. A prepared set of questions assisted in soliciting the needed information and responses for both speakers. To facilitate the speakers’ ability to respond, easy and personal questions relating to their experiences, perceptions, and views formed the framework of the research methodology. The speakers were informed that their responses would be recorded and that their responses would be held in strict and confidential nature. Interviewing men from different gender types in terms of linguistic patterns generated similar and different results. To simplify data gathering and collection and compare the speakers’ linguistic phenomenon on a similar context, similar time frames were used as a point of review. For instance, for the first 10 minutes, the number of times that the speakers were noted to have exhibited rising intonations as contrasted with falling intonations, as well as providing concise responses in contrast to expounding on the issues, were noted. Likewise, the overall speed of the responses (slow versus

Methods of Pain Relief in Children Literature review

Methods of Pain Relief in Children - Literature review Example Research has shown that management of pain in children and infants is more often than not inadequate, despite evidence that pain in these age groups can be managed effectively and safely through proper dose adjustment and safe clinical practices. It is important to control pain in infants and children because of the unwanted and devastating consequences they have. Some evidence has shown that procedures performed in a neonatal period without proper control of pain can increase distress during future procedures like immunizations. In children, the memory of a bad experience on the first occasion of a procedure can increase the amount of pain and distress in subsequent procedures due to anxiety and anticipatory fear. Pain during procedures can lead to stress which can contribute to negative cognitive, social, physiological, psychological and emotional outcomes not only for their children but also for their family members. According to the American Academy of Paediatrics, "the concepts of pain and suffering go well beyond that of simple sensory experience. It has emotional, cognitive and behavioral components as well as developmental, environmental and socio-cultural.† Thus, it is very important to manage pain in infants and children adequately and appropriately. Such an effective clinical practice is possible through "thorough current knowledge of analgesics, age-specific doses, appropriate routes of administration and possible side effects." Another important aspect of pain management in children is that only pharmacological pain management is ineffective and for successful pain relief, "a family-centered approach combining pharmacological methods with psychological and behavioral methods is needed for the optimum comfort of children ».

Webquest Essay Example | Topics and Well Written Essays - 500 words

Webquest - Essay Example Other components that can enhance but are not essential to the WebQuest, according to Dodge, are making the WebQuest either single discipline-focused or multiple-disciplines-focused; incorporating elements to motivate participants; and the incorporation of group activities (Dodge). Question 2: Looking at actual WebQuests, it is clear that the outline provided by Dodge has been useful in defining the parameters of such exercises, and from their widespread adoption it can be said to that the format of the WebQuest had been instrumental in its efficacy as a teaching and learning protocol/strategy/program/plan. There is a high level of uniformity in the adoption of the critical elements in many of the WebQuests that I encountered for this exercise, with the exception of a few that also incorporated Teacher Advice and Credits sections on top of the key elements of the Introduction, Tasks, Process, Evaluation, and Conclusion. The Teacher Advice section seems to be helpful in theory, as far as providing additional, but important notes that Teachers can refer to when making use of the WebQuest, to enhance learning outcomes )(Dodge; Rogers; Creech; Smith-Rios). a. The WebQuest focuses on the use of the Web to find out differing versions of Cinderella in different parts of the world, designed to develop critical and analytical skills among students as they navigate through the process and prescribed references/steps. The WebQuest states that this is appropriate for a Language Arts class in Sixth Grade (Rogers) b. The students were made to go through several sources to help them develop an understanding of how to research and compare varying versions of the Cinderella story. The directions are clear and well-laid out, and further substantiated by the requirements in the Evaluation Crtieria (Rogers) c. The color scheme invokes

Whole food study case Example | Topics and Well Written Essays - 250 words

Whole food - Case Study Example gh it recovered and has started increasing its profits from an average of $300 million to $500 million, it has yet to clear its debts of over $700 million which were accumulated during the period mentioned above. There are several ways to solve this problem and ensure that even if the economy plunges again, they will have no debts accumulating on top of what they have now. The first way is to dispose of some of their assets which are not helping them much through selling them. This is bound to bring in a bit of money to offset the debt. The other way is to increase the number of shares to the public and this will raise money. It can also increase gradually the prices of their commodities especially now that people like the natural and organic products they sell. Even if the money will not repay all the debt, it will at least offset a large sum of money and the rest can be paid off slowly through the proceeds from the company. Thompson, Arthur, Margaret Peteraf, John Gamble and A. J. Strickland. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. New York: McGraw-Hill Education, 2011.

Optical Communication and Networks Essay Example | Topics and Well Written Essays - 3000 words

Optical Communication and Networks - Essay Example The concept of wavelength division multiplexing (WDM) and DWDM has also been introduced. Finally, the latest trends in optical communication and networks are briefly explained. Optical communication system is similar to any kind of communication system, as far as the basics are concerned. The major difference in optical and other communication models is the additional requirement of a source (for conversion of signal from electrical to optical domain), receiver (for conversion from optical to electrical domain) and use of fibre as media in place of conventional copper wire or microwave. The use of glass fibre or optical fibre features a number of advantages that make it a formidable media, in comparison to others. One of the most important assets of optical communication is the availability of enormous potential bandwidth to the tune of hundreds of GHz. The potential cannot be fully harnessed owing to electrical domain limitation. However, technologies like WDM or DWDM are evolving to optimize the available bandwidth usage. Being fabricated from glass, the fibre does no have earth loop or interface problem as are evident in electrical media. The optical communication is immune to interference from radio frequency and electromagnetic radiations or EMP (electromagnetic pulses) as they act as dielectric waveguides. There are practically insignificant radiations from fibre which enhance security of signal in a communication system. Other advantages include low weight, small size, flexible, reliable, easily maintainable, low transmission losses and cost effective. The requirement for capacity is increasing at a fast rate in the present day networks. Growth of worldwide web and Internet are the primary causes for this increase. Every four to six months, the need is almost doubling. Available broadband access technologies like Digital subscriber line (DSL), cable modems etc. provide bandwidths of 1Mbps and 28 to 56 kbps per user, respectively. With online businesses company networks with their distant locations and the clients, the bandwidth requirement is will soon rise to level where, the only solution would remain to switch to optical networks. Optical networks can be broadly divided into two generations. The first generation optical networks were solely used to enhance capacity to stand alone communication links while; the second-generation networks encompass the issues of routing and switching. In the subsequent paragraphs we will discuss optical communication and networks with reference to the various components and devices in greater details. We shall initially cover the basic theory behind transmission, attenuation and distortion of optical signal in the fibre. Optical Transmission Basics Optical fibre acts as a cylindrical waveguide with an inner core and outer cladding of differing refractive index as shown in Figure 1, core refractive index being greater than clad refractive index. The light traverses in the core as well as in the cladding. To illustrate the transmission of light, let's consider ray theory. Figure 1: Structure of optical fibre (adopted from Senior, John M.) The refractive index of

Management and Leadership in nursing Essay Example | Topics and Well Written Essays - 3500 words

Management and Leadership in nursing - Essay Example As clinical nurse, in a leadership role, is involved in the provision of direct care to patients and works continuously to improve the quality of care provided by influencing others. It must be understood in this context that leadership cannot be considered to be simply a set of tasks or skills, but is rather the development of an attitude that relies extensively on informed behavior and remains consistent with enhancing performance and effectiveness on a long term basis along with benefit to everyone involved. This clearly means that leaders simply do not control others, but simply perform the role of visionaries, who encourage and guide their colleagues in planning, leading, organizing and controlling their tasks and responsibilities (Bernadette Melynk, 2005). Modern literature defines leadership in many different ways although the inherent traits possessed by a leader possess several common features that fit virtually every associated definition. For instance, leadership is often viewed as a process that exerts influence, acts on a group setting and is used as a way to attain a common goal. Leadership exists at all levels although the style used to deliver leadership varies from person to person. For instance, autocratic leadership is one form that facilitates the attainment of a goal without providing enough opportunities for others to be involved in the decision-making process. a leadership mechanism is termed to be bureaucratic when the person adheres strictly to rules and procedures when delivering decisions (Gladys Husted, 2001). In contrast, participative leadership provides for every member of the community or staff to be an intergral part of the decision making process and actively requires everyone to provide their contributions . This increased involvement among members increases the commitment of members towards the goals. A more liberal form of leadership is the laissez faire format that

Whole food study case Example | Topics and Well Written Essays - 250 words

Whole food - Case Study Example gh it recovered and has started increasing its profits from an average of $300 million to $500 million, it has yet to clear its debts of over $700 million which were accumulated during the period mentioned above. There are several ways to solve this problem and ensure that even if the economy plunges again, they will have no debts accumulating on top of what they have now. The first way is to dispose of some of their assets which are not helping them much through selling them. This is bound to bring in a bit of money to offset the debt. The other way is to increase the number of shares to the public and this will raise money. It can also increase gradually the prices of their commodities especially now that people like the natural and organic products they sell. Even if the money will not repay all the debt, it will at least offset a large sum of money and the rest can be paid off slowly through the proceeds from the company. Thompson, Arthur, Margaret Peteraf, John Gamble and A. J. Strickland. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. New York: McGraw-Hill Education, 2011.

Management and Leadership in nursing Essay Example | Topics and Well Written Essays - 3500 words

Management and Leadership in nursing - Essay Example As clinical nurse, in a leadership role, is involved in the provision of direct care to patients and works continuously to improve the quality of care provided by influencing others. It must be understood in this context that leadership cannot be considered to be simply a set of tasks or skills, but is rather the development of an attitude that relies extensively on informed behavior and remains consistent with enhancing performance and effectiveness on a long term basis along with benefit to everyone involved. This clearly means that leaders simply do not control others, but simply perform the role of visionaries, who encourage and guide their colleagues in planning, leading, organizing and controlling their tasks and responsibilities (Bernadette Melynk, 2005). Modern literature defines leadership in many different ways although the inherent traits possessed by a leader possess several common features that fit virtually every associated definition. For instance, leadership is often viewed as a process that exerts influence, acts on a group setting and is used as a way to attain a common goal. Leadership exists at all levels although the style used to deliver leadership varies from person to person. For instance, autocratic leadership is one form that facilitates the attainment of a goal without providing enough opportunities for others to be involved in the decision-making process. a leadership mechanism is termed to be bureaucratic when the person adheres strictly to rules and procedures when delivering decisions (Gladys Husted, 2001). In contrast, participative leadership provides for every member of the community or staff to be an intergral part of the decision making process and actively requires everyone to provide their contributions . This increased involvement among members increases the commitment of members towards the goals. A more liberal form of leadership is the laissez faire format that

Does the Color of Paint Deter Insects Essay Example for Free

Does the Color of Paint Deter Insects Essay Is it possible that paint is capable of insect control? Determine if painting the ceiling of a porch sky blue will fool wasps into thinking it is the sky and keep them from building nests under the eaves or on the ceiling? Hypothesis: By painting the inside roof of the porch sky blue we can prevent wasp from making a nest in the eaves of the porch. Prediction: If painting the roof sky blue prevents wasps from making nest, and then the inside of the roofs of all porches should be painted sky blue. Controlled Experimental Method: The beginning of April when things usually start to bloom and make nest here in Colorado I painted half the ceiling of by back porch sky blue and the other half the original dark green. Checking to see rather or not there are new nests every day. Results: In week 2 there no signs of nest in the back corner of the dark green side, 3 days later I checked again not only are there no sign of nests. Conclusion: It has been 6 months and there is no sign of any nests, and the ceiling is actually cleaner. I have concluded that the paint has actually deterred the insects from creating nests. I think anybody that has a problem with insects on their porch should paint the ceiling blue.

Ahold Has A Company Wide Business Model Marketing Essay

Ahold Has A Company Wide Business Model Marketing Essay Ahold has a company-wide business model, it works with profit. This model helps to drive the strategy. The model consist a virtuous circle that helps Ahold to work on lower cost to invest in price, value and the products and services they give. By means of this circle it helps to raise the sales, win new customers and new capital for the further grow of the business. That the circle has been a success is proven in 2003 there was a successful repositioned of all the business. To the repositioned Ahold increased the value and service that they provide the customers. From 2003 until 2008 Ahold was able to decrease the cost and made a reserve from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 800 million across our businesses. 1. Structure Ahold operates from two continental platforms, Ahold Europa and Ahold USA, both of the continental are led by a Chief Operating Officer. The structure helps Ahold to balance local, continental and worldwide decision-making. Ahold Europa consists of Albert Heijn, Etos and Gall Gall in the Netherlands. Albert/Hypernova in Slovakia and the Czech Republic. Each operating company in Europe, has a manager who repost all the necessarily things to the COO of Ahold Europe. Ahold USA is organized into four little retail companies: Giant-Carlisle, Giant-Landover, Stop Shop New England and Stop Shop Metro New York. Each company has his own divisional president who reports to the CEO of Ahold USA and this reports back to COO of Ahold USA. Ahold has also a 60 pro cent of interest in ICA AB (Swedish retail) and also 49% interest in Jerà ³nimo Martins Retail. org_structure_diagram 2. In Amsterdam are Aholds international headquarters based. Corporate Centre is responsible for the Group strategy and functions that support the business with contains the strategy office, interneal audit, legal, compliance, insurance, human resources, communications, corporate responsibility, mergers acquisitions and information management. Ahold has also a Corporate Centre located in The United States of America and Switzerland. Systems Corporate Executive Board managed Ahold, They get supervised and advised by a Supervisory Board. The diagram bellows shows the governance structure of Ahold and also its companies. These companies are answerable to the General Meeting of Shareholders. Ahold is structured to execute its strategy and to balance local, continental and global decision-making. Ahold consists of a Coporate Center and operated from two platforms, Ahold Europe and Ahold USA. Both platforms contains a few of companies. The Diagram bellows shows the governance structure of Ahold and its companies. 3. Shared Values All of the companies who belong to Ahold share the five common values who divine how they are, what is important to them and how they do things. These values are Putting the customers first Doing what is right Loving what we do Making ideas happened Getting better every dag Style If you work at the Albert Heijn you must work hygienic and also quality and safety are very important, not only for the employees but also for the customers. Knowledge about the products albert Heijn sales is also very important. If customers have questions then you muss advise them. You work together in a team, so the atmosphere must be good. A good atmosphere in the company is very important for the enthusiasm and productive of employees. The atmosphere at Albert Heijn is very good. They also organize activities to improve the working atmosphere. Staff In 2011 there worked 213.000 employees. Ahold comprise a diverse group of employees they are working in a lot of countries. Underneath all of the employees there are numerous of different nationalities. At Ahold it is very important that at each level of the organisations some diversity is valued, this is a part of a business culture. Diversity is a very important factor at each discipline of the company and it regarded as hole to our success. Our focus is that every employee had a honest change to improve their selves both personally and professionally. At Ahold they strive to have a diversity of employees. Ahold is going to work at mobility for all the employees and a good workface that is a reflection of the customers we serve. All employment decisions are with agreement of fare opportunities. They look at the competencies of the new employees and not at the race, colour, religion, sex, age, disability or national origin. At Ahold everyone has a change. Skills The skills and competencies of the people working in the stores are basic, almost everyone can work there. The managers who manage the stores are most of the time older and they have more experience. The employees who will work for Ahold need a lot more skills and competencies. Employee development is a key priority for Ahold. Ahold has a Leadership Academy in partnership with Harvard Business School and Oxford Universitys SaÃÆ' ¯d Business School and also a Retail Academy run in partnership with Cornell University. Five Forces Model of Porter Ahold is based in the Netherlands and is an international retailing group. They operate in a lot of formats and channels but there core business is selling great food and supermarkets. Ahold has 14 brands in Europe and the U.S. In this chapter you can find an analyze of how the company is positioned in the branch because Ahold has so many companys we just use for this analyze only Albert Heijn. http://notesdesk.com/wp-content/uploads/2009/04/porters-five-forces-model.jpg For this analyze we use the Five forces model of Porter which you can see in the figure opposite. With this model you can see an overview of the industry rivalry viewed from four different points of view. 4. Threat of new entrants In Europe the supermarkets do not have a lot of threats of new entrants. It is very hard for entrepreneurs to start a new supermarket because when they do start a new supermarket the other existing supermarkets lower the sales price of their products. The new supermarket is not able to lower their sale price because he has more production costs and initial costs than the already existing supermarkets. Bargaining power of customers Customers are a threat for the Albert Heijn. When the customers are pleased about the supermarket they will buy their products an come back every time they need to buy groceries but when Albert Heijn sells products that the customers do not like, they will go the another supermarket. For example: Albert Heijn sells the product COCA Cola. Albert Heijn wanted to save on the cost price of their products so they called COCA Cola. Albert Heijn demands a discount on the cost price of 2%. COCA Cola did not accept that so they stopped to deliver their product to Albert Heijn. After a few weeks the customers complained a lot and the did there grocery shopping in another supermarket where they did sell COCA Cola. Within a month the Albert Heijn did sell COCA Cola again and they were paying the original cost price. Threat of substitutes There are not a lot of threats of substitutes for Albert Heijn. One of the threats are the restaurants. When people eat at a restaurant they do not have to buy grocery for diner. However most of the people do not eat constantly in a restaurant and when they do, they have to buy grocery for the rest of the day. At the Albert Heijn you can buy almost every brand from expensive till the cheapest brands. Most of the brands are also sold in the other supermarkets in the country. So for the substitutes the consumers do not have to go to another supermarket. Bargaining power of suppliers The suppliers do have a lot of bargaining power when they are with a lot of different suppliers as a group. For example Albert Heijn in the Netherlands lower the purchase price to lower their costs. The suppliers did not agreed with this and take action against the Albert Heijn. The suppliers won so the Albert Heijn needs to pay the original price. One supplier has not a lot of bargaining power and he just basically has to do whatever the Albert Heijn wants. Acknowledgement Sources 7-S Framework https://www.ahold.com/#!/Our-strategy/Business-model.htm https://www.ahold.com/web/show?id=88494langid=42from=to=webid=26098searchid=88696keyword=core+value#!https://www.ahold.com/About-us/Our-vision-values.htm http://www.annualreport2009.ahold.com/group/our_strategy/organizational_structure.htm https://company.info/id/350003630000 http://werk.ah.nl/winkel/kwaliteitsmedewerker.jsp https://www.ahold.com/web/show?id=88494langid=42from=to=webid=26098searchid=88696keyword=core+value#!https://www.ahold.com/About-us/Our-vision-values.htm Image 1: https://www.ahold.com/#!/Our-strategy/Business-model.htm Image 2: http://www.annualreport2009.ahold.com/group/our_strategy/organizational_structure.htm Image 3: 2011yearreview.ahold.com/downloads/Ahold-Full-AR-2011.pdf Sources Five Forces Model of Porter https://www.ahold.com/web/show?id=88494langid=42from=to=webid=26098searchid=88696keyword=core+value#!https://www.ahold.com/About-us/Our-vision-values.htm Image 4: Porters Five Forces Model

Innovation and Traditionalism in Art Essay -- Art Artistic Arts Histor

I am sure that we have all, at one time or another, noticed that almost any discussion concerning the merits and demerits of art, if it goes on long enough will come to the qualities of innovation and traditionalism in regards to aesthetic value. As soon as these two qualities are mentioned, there comes an inevitable forming up of those who favor innovation and deride tradition and those who favor tradition and deride innovation. Either side usually admits only enough merit to their opposition, and limitation of their own view, to make themselves seem reasonable and objective: but the bulk of their effort goes into savaging their opponents and extolling the ultimately ascendant nature of their position. I am inclined to take neither view, but to propose a third. It is not enough that we should pursue either innovation or traditionalism simply because we have some sort of aesthetic attraction to them, such as, for example, sentimentality or novelty. There may be those who would r espond that there is simply no arguing about taste: that you like what you like and that is that. Certainly such people are right in one sense, but this response seems too simplistic and of a ‘sour grapes’ nature to convince me that this is the end of the matter. Rather, I suggest, it is the purpose to which we apply either innovation or traditionalism which dictates whether or not they have aesthetic merit: too often, our adherence to either of the two qualities becomes a thoughtless habit of our culture rather than anything useful in itself. In order to prove the viability of this qualification, I will first explore the negative and positive qualities of innovation, and the possible causes thereof. Then I will look at the negative and positive qual... ...wild beast, a tiger or some such, with whom I am trapped in a small room. There are many factors which may influence the tiger in one way or another, and while these factors, such as my experience of tigers (traditionalism), or clever new ways to influence them (innovation), are of deadly importance, the tiger remains the primary focus, or reality, in the room. Often, however, we confuse the factors for the art itself, the means for the ends, the cause for the effect. We talk of our difficulty about defining art in empirical terms, as if it were an elusive fog of wraiths, a "veil of unknowing", or an ethereal mist of fleeting experiences: we are unable to ever really grasp the identity of what we seek to define. Maybe this is true, but every now and again I am sure I see something strangely beautiful, terrifyingly real, gracefully elusive, gliding through the vapours.

Ralph Ellison :: Music Literature Papers

Ralph Ellison Ba-Bap. . .he hit the snare so hard and so clean-right with the bass player, and each of Elvin Jones's four extremities went into motion. The piano played one of those thick McCoy Tyner chords with that deep thoughtful jazz sound that makes my body twitch ever so slightly with momentary satisfaction and anticipation. A split-second descending right-handed run from the piano and Bshhh. . .Elvin let the symbol resonate and moved in with his deadly swinging crisp high hat cht, cht, cht, cht, just as the horns stated the melody in unison a fourth apart. Then, with a punchy five-note line the sax player began his solo. After that phrase he stopped and waited-allowing a few bars to roll by as he felt the rhythm and absorbed the harmonies the piano player offered in response to his line. With his head bent down as if in prayer, he countered with a longer, smoother second phrase that elaborated on the first one but then confidently let his last unresolved note bang out over the audience. I felt my legs moving under me and my head bobbing slightly, and my jaw began to open and shut tightly as if to sing the next phrase. As the solo progressed, I felt I had to hold my breath, waiting for each of the horn player's thoughts to finish before I could take a full breath. The phrases began to get faster and closer together until he was rapidly firing notes out of his horn, and there was increasingly less space to breathe. The notes came in clusters and bursts of creative energy. His ideas seemed to flow from deep within the realms of the uncons cious until he seemed no longer to be in control of his thoughts. Yet, despite the speed of the notes and ideas, he was completely in control and fooled everyone by deftly taking his time-moving slowly 'out' of the scale so subtly that the audience didn't even notice until five minutes later with sweat pooling on his forehead, he had taken his solo all the way "outside" of the music and continued pushing his band further on and outer still. Elvin came crashing down on his kit playing fierce poly patterns that evolved into a rhythmic game of tag with the horn player that just got more and more intense until at last the horn player reached way up and seemed to pull a screeching note out of the ceiling and scream out into the club, before physically bending that note back into the music.

Preparing to Conduct Business Research Essay

The Fitbit Company is always in search of new ideas and products to develop to meet an ever evolving technology market. In order for the company to achieve success, there must be constant research, innovation, and market strategy. The Fitbit product is the flagship of the company and enjoys enormous popularity. However, in order to keep the product relevant, new ideas must be brought to the table. The designer Fitbit will be the newest product in a successful line of devices. In order for the product to be successful, a roadmap will need to be laid out showing how the company will prepare for the production and release of the product. Anytime a new product is planned to be marketed, business research is conducted to allow leadership the opportunity to make sound decisions about the device. The new designer Fitbit will reenergize the Fitbit line creating new buzz about the existing technology. It will also fill a space in the market for consumer who want the utility of the Fitbit with the style of a designer watch. Finally, it will help boost current sales by bringing in a new consumer base that was previously untapped. One of the most important ways by which the company can satisfy these objectives is through the use of strict and professional business research. Reference Cooper, D.R., & Schindler, P.S. (2014). Business Research Methods (12th ed.). New York, NY: McGraw-Hill/Irwin.

Conventional Elements of Literature Essay

Literature has elements by which we can analyze the piece (book, poem, play, etc. ) written. These elements are; plot, character, setting, theme, structure, point of view, conflict, diction, foreshadowing and symbolism (Scholes, 1991) Three of them will be explained here further. The plot of the literature is the way the story goes, the line of the story, the way it starts, develops and ends. Basically, the plot tells us what happens in the story. The plot can consist of an exposition (setting and characters), conflict (complications that might arise), climax (moment of crisis or the most important part of a story) and a denouement (the resolution, the unraveling). Analyzing the plot and plot changes tell us the whole story and explain the story. Characters make the story; they are the personalities of the story. Characters can be conventional (e. g. human beings, living on earth), science fictional beings (e. g. aliens) or fantastic extra-ordinary beings (e. g. super hero’s or trolls). All these characters can either be fictional (made up) or real. The characters can also be human, supernatural, mythical, animal or divine. Then there is also the ‘depth’ of the character to be considered; characters can be round (developed and complex), flat (no complexity) or stereotypical. They can also be dynamic (changes) or static (they don’t change). Analysis of literature from the characters is an in depth analysis of the whole piece, the characters are one of the most important elements in all literature. Diction, the use of language, is another important element in literature. The dialogues reflect the characters, convey inner thoughts and give meaning to actions. Analysis of the language and the dialogues can give the reader a great insight in the characters and the meaning of the literary piece. A piece of literature can not be analyzed with the use of just one element. To understand literature, you have to analyze at least the plot and the characters to be able to give any meaning to a piece. But soon, there will be other questions as ‘theme’, ‘points of view’ and ‘symbolism’. All these combined will give you an analysis of literature. The main question any analyst has to ask the piece is ‘why’. This will help the analysis and give insight in all the elements. References Scholes, R. (Ed. ), Klaus, C. H. (Ed. ), Comley, N. R. (Ed. ) & Silverman, M. (Ed. ). (1991). Elements of Literature: Essay, Fiction, Poetry, Drama, Film. New York: Oxford University Press, Inc.

A Comparison Primark Vs Woolworths Marketing Essay

A Comparison Primark Vs Woolworths Marketing Essay In this report, we aim to compare and contrast the strategic planning and moves of two retail giants- Primark from Ireland and Woolworths from United Kingdom. Since both deal in the same domain and merchandise, their operation, processes and strategies provide a solid and a relevant ground for conducting strategic management studies. This will help in not only applying the theoretical concepts to some practical entity, but also in honing the skills to adopt a visionary outlook to perform future strategic planning. An overview of Primark History- Primark Stores Ltd. is a clothing retail giant with its headquarters based in Dublin, Ireland (34 stores). Its operations extend to Netherlands (1 store), Spain (8 stores), Germany (2 stores), United Kingdom (125 stores) and Portugal. Primark trades under the name of Penneys in Ireland and the entire chain is an ancillary of Associated British Foods. Products- Primark operates majorly as a clothing retailer with apparels and garments for eve ry age, size and group. Being a subsidiary, its merchandise id specifically built and not sold at other retail counters. As such, it has been able to create a brand of its own in apparels and clothing items. Its brands include women wear, girls wear, footwear, baby wear, menswear- both formal and casual, clothing accessories, cosmetics, young and old boys wear, lingerie, cheap items, luggage, home items, night wear and beach wear also. In a nutshell, you can find garments and clothes for almost any occasion or moment. Departments- as a logical move, since Primark deals in such a huge variety of merchandise, it has different departments in place, all under separate supervision which shows the clarity of its strategy and controlling function. The departments in Primark Stores Ltd. are health and beauty, hosiery, footwear, home ware, gift wear, menswear, children wear, accessories, women wear and nightwear. In all, there is a separate department handling an individual set of apparels. Evolution- originally Primark was established as a clothing store by Arthur Ryan and Micaela Mitchell in 1969. With piling success in apparel business, registering huge profits and elated at elevated gross income levels, both the partners decided to expand and open up new stores in local and regional areas. The success mantra of Primark is catering to the budget end of the market segment. Their strategy is to provide fashion clothing at reasonable prices. Their apparel designs are simple, made on simple fabric but are branded as of high quality and to fashion conscious young individuals below the age of 35. Recognition- Primark has been ranked as the second largest clothing retailer by TNS in terms of sales volume and has also received the â€Å"Best Value High Street Fashion† by GMTV. Primark’s business structure and management Primark’s business structure embarks not only upon clothing but other apparel and clothing accessories, which in a sense adds on to the diversity of the retail store. Its store operations are simply and efficiently managed by a dedicated team of professionals. Each store is managed by a manager to control and oversee the business operations. There are different levels of hierarchy within store management where big stores have managers and small or medium ones have deputy or assistant manager. There are separate sales floor officers for looking after cashiers, customer’s desks and support teams.

Promotion campaign for the Spring Collection 2012 of Swarovski Assignment

Promotion campaign for the Spring Collection 2012 of Swarovski - Assignment Example The report would involve several criteria to select promotional tools, and goal setting programmes performing the role of a sustainable marketing plan. The prime intention of conducting this report will emphasise on increasing the annual turnover of the company’s crystal business which recently was recorded to surpass its EUR 2 billion benchmark in the year 2010. In the year 2011, the company was recorded to earn revenue of EUR 2.22 billion from this particular business segment attaining around 10% growth. Notably, this segment can be regarded as the most competent one with further growth prospects which is aimed to attain a growth rate of 15% in the fiscal year of 2012. Hence, this particular objective can be attained with due significance to effective and aggressive promotions of Swarovski’s seasonal collections which is quite famous worldwide and tends to attract the fashion lovers from the elite groups all around the world. Swarovski’s target customers, speci fically for the campaign regarding their Spring Collection, are observed to be the young people of the society and the niche sector. It is due to the fact that most of the products under the latest collection are designed in a manner which is more attractive to the young generation and tends to satisfy their desires regarding fashionable accessories to a large extent. Moreover, the price and the features of the products are mostly preferred by the niche fashion lover people of the society who can be stated as the secondary targeted customer group for the Spring Collection 2012 of Swarovski. ... Hence, this particular objective can be attained with due significance to effective and aggressive promotions of Swarovski’s seasonal collections which is quite famous worldwide and tends to attract the fashion lovers from the elite groups all around the world. 2.0 Stakeholders Analysis 2.1. Customer Analysis Swarovski’s target customers, specifically for the campaign regarding their Spring Collection, are observed to be the young people of the society and the niche sector. It is due to the fact that most of the products under the latest collection are designed in a manner which is more attractive to the young generation and tends to satisfy their desires regarding fashionable accessories to a large extent. Moreover, the price and the features of the products are mostly preferred by the niche fashion lover people of the society who can be stated as the secondary targeted customer group for the Spring Collection 2012 of Swarovski. Furthermore, Swarovski also targets the teenage group as its target customer group offering a versatile blend of designs and colours in the crystal products (Swarovski, 2012). It is in this regards, that the promotional campaign will be planned taking into concern the preferences of the young generation as the majority proportion of the targeted customers of Swarovski tend to belong from this market segment. The campaign will thus fundamentally focus on the young customers of the urban areas between the age-group of 15 years (i.e. the teenage group) to the age group of 27 (i.e. the young generation). Moreover, as the product range tends to focus on the female section of the targeted population to a large extent, the promotional campaign will also be developed taking this certain fact

Hygiene Essay Example | Topics and Well Written Essays - 250 words - 3

Hygiene - Essay Example 4. Medical evaluation - This needs to be conducted with the help of questionnaire or medical examination to determine ability of the employee to use respirator before the Fit test. Follow up medical test need to be advised to employees with initial positive response to the questionnaire. 8. Breathing air quality and use - Employers should ensure that supplied breathing air to all the employees is of high purity minimizing moisture content and preventing contaminated air entering into air supply system. 10. Training and information – Employers should give prior training to employees free of cost regarding the use, necessity, fitting of the respirator, their limitations, capabilities, maintenance and storage, effective use in emergencies, how to inspect, put on and remove the seals and retraining is a must in case of change in either work place or respirator or demonstration of inadequate knowledge or use by employee. 11. Program evaluation - Evaluation of respiratory program must be conducted to make sure of its implementation at the work place and ensuring that employees use the respirators properly without any complaint. 12. Record Keeping - The employer must maintain the records of medical evaluations, fit tests and respirator programme. It helps in assessing the adequacy of the programmes and can be made available to affected employees or to OSHA on demand for assessment. United States of Department of Labor, Occupational Safety and Health Administration. (2011). Respiratory protection (1910.134). Washington DC: Retrieved from

Managing Innovation and Creativity at Topman Essay

Managing Innovation and Creativity at Topman - Essay Example One such business is Topman the seller of men’s fashion. Topman is actually a stand-alone fashion business that was started by Peter Robinson in 1978. Topman exclusively caters to men and their stores can be found throughout the United Kingdom. The point that Topman wants to make is to â€Å"provide a new approach to menswear retailing† (Fashion Model Directory, 2011). Their main product offering is men’s fashionable clothes from formal suits to casual styles; they also carry footwear and accessories. Topman states that they have something for any fellow who is looking for something unique and different. Some of the designer clothes they carry includes items by Fred Perry, Licentious, Carolyn Massey, Material Boy, Dexter Wong Ltd. Topman is also interested in collaborating with young designers and they have worked with Markus Lupfer, Peter Jensen, Kim Jones and they have launched their own premium label called, â€Å"Topman Design.† Topman is also collabor ating with Fashion East to produce a menswear event â€Å"MAN† that takes place during London Fashion Week.... Each company creates their own corporate culture and the owners must be able to express their vision for the business to their employees and to their target market. Creativity is also a large part of advertising. The more creative a business owner is in their advertising, the easier it will be to capture the audience they want to capture. Wallas (qtd. in McLeod 2009) states that there are five stages of creativity that are quite relevant to this discussion. The five stages that Wallas described were: 1. Preparation – the individual begins to work on a particular problem and begins to think about the problem. 2. Incubation – the individual continues to think about the problem mentally but does not yet do anything physically about it. 3. Intimation – the creative individual now begins to get ideas about the problem and how they can work with it. 4. Illumination or insight – the creative individual now has some ideas to begin putting on paper or constructing to solve the problem. 5. Verification – the individual finally understands what they need to do in the problem and they begin to consciously do something about it. These five stages seem to imply that creativity is more an unconscious process that comes into consciousness for the individual. This shows how people are inspired to do great things. 1.2 Topman and Creativity Topman has worked hard to differentiate itself from other clothing designers and retailers. It is part of another business called TopShop and both stores cater to men’s fashions. Men can find reasonably proceed apparel that was created by well known designers or by new, up and coming designers.

Managing Operations - HSBC Bank (UK) Essay Example | Topics and Well Written Essays - 1250 words

Managing Operations - HSBC Bank (UK) - Essay Example It was a considered a premier bank in the Asian region. In Japan, after opening its branch in 1866, the bank went on to become an adviser to the government on banking and currency. In 1888, it was the first bank to be established in Thailand, where it printed the country's first banknotes. Today HSBC proudly boasts of over 125 million customers around the world, with a diverse workforce of more than 260,000 people, and has successfully completed 140 years of its presence in China in 2005. Today UK has the biggest share of its operations with over 55,000 employees serving the bank customers. The value that is added by both operations management and operations strategy is fundamental to any organization. Providing services or goods are the basic forms of operational activities. All organizations try to provide a combination of product and service. Opening a bank account, taking a meal in a restaurant, visiting a hospital, buying a pair shoes, insuring a vehicle, a hotel stay etc. are all operations activities and their management is central to the successful provisioning of goods and services. HSBC, having a vast experience over the 140 years, has done a commendable job by being a friendly bank to the world community at large. Operations management has i... ource form an active component of any organisation having many types of needs which, at times, are affected by the motivational factors present in the internal and external environment of the organisation. Therefore, human beings work towards the achievement of their short-term or long-term goals and objectives. The organisation too expects certain standards of performance from its staff and certain goals are set by the organisation as well. For HSBC we'll be examining its performance against the following five performance objectives; Quality: John Ruskin an English Critic said, "Quality is never an accident; it is always the result of intelligent effort. There must be the will to produce a superior thing". This 'will-power' is encouraged amongst the human being to achieve a quality service standard. In fact the term quality often conveys different meanings to different people. The meaning of quality varies in different circumstances as well, for example, a car which runs smoothly on straight roads may not prove to be of top quality while running in the hilly stretches of bumpy roads. HSBC has set for itself the following Core Business Principles to deliver quality service to its clientele. Outstanding customer service Effective and efficient operations Strong capital and liquidity Conservative lending policy Strict expense discipline Morality in dealings HSBC says, "We aim to combine quality investment performance, first class service and value-for-money products1. It appears HSBC has put in practice what it preaches. HBBC was adjudged as the top ranking in the 'sub-custodian' category 'Global Finance' magazine's (Oct 2005) Best-Banks award-2005, in 12 countries and three regions for the quality of its services to global custodians. Speed: The starting point of

Marketing Management Essay Example | Topics and Well Written Essays - 2000 words - 7

Marketing Management - Essay Example An organisation’s management is the team of employees who are entrusted by the stakeholders to come up with policies and decisions that will see the firm to achieve its objectives as well as adapt to any changes that are foreseen in the market environment. Marketing myopia is a common problem facing a number of organisations as the management fails to venture and analyse the larger perspective of their industry but rather concentrate on a single objective that ends up being redundant due to the dynamic nature of current markets. A company that is a market leader in an industry can be rendered redundant if its market approach does not rhyme with the current ramifications, forces, factors and shifting trends in the market (Soman and Marandi, 2010). The failure of organisations to define their objectives from the customers’ perspective makes them be more oriented to the products that they produce and with time they will eventually lose touch with the clients since they are not responding to their needs. Customer is always supreme in any business since the company is set to meet their needs. Marketing myopia occurs when organisations chose to be product-oriented rather than being customer-oriented to serve the needs of clients thus end up neglecting the opportunities that are present in their industry (â€Å"Harvard Business†, 2013). With time, different firms will seize the opportunity and through their aggression the previous companies will be rendered redundant since their products will no longer be appealing to the customers. The essay is going to elaborate of how management makes mistakes in choosing the objectives of their organisation and in particular it will deal with the case of Blackberry (Lee, 2013). Research in Motion (RIM) the firm that manufactures BlackBerry line of products was a renowned technology giant in America during its early years since it was the only firm

Practical Pricing Essay Example for Free

Practical Pricing Essay Through a thorough analysis of activity-based costing, it is obvious that there is more information to account for than first expected. It is essential that management be able to understand the concept of ABC beyond the surface in order to grasp the manner in which it behaves. Besides the fact that it is a concept which involves the measurement of manufacturing costs and non-manufacturing costs, ABC has a considerable amount of information to be understood. The manner in which the system is implemented in various companies is essential for management which is contemplating whether or not to use such a system. As well, it is necessary that myths and misconceptions about the subject be clearly understood in order to prevent any ill-fortune to a company. As well, it is evident that ABC has emerged as an important concept in the field of Cost accounting. With many issues at the forefront of Cost accounting, perhaps one of the frontrunners would be the issue of globalization. These current issues provide an interpretation that activity-based costing has emerged as an important aspect of Cost accounting in the sense that it is instrumental for managers when making crucial decisions The accounting cost methods described here dont end when optimal pricing has been achieved and variability brought under control. These are only the first two milestones in a continuing process of pricing for maximum profitability. Next, companies must identify products that are no longer profitable and monitor customer churn for signs that prices are higher than the value provided in return. Any products value proposition changes as the market evolves. The number of competitors might swell or shrink; new products or versions of products could be launched; competitors might start or stop giving rebates. Thus, every time market information is collected, it is vital to measure the customer and sales churn of every product even if prices havent changed recently. It may be necessary to change prices as a result. Since net or final are always moving, a products total cost and its impact on profits should also be monitored. Products that dont meet managements minimum profit requirements may have to be discontinued. Of course, a product it itself is losing money may be worth keeping for strategic reasons, such as rounding out a comprehensive product line or serving as a mechanism for appealing to big customers. The analytical rigor and unbiased nature of this approach make considerable organizational demands on the companies that use it. A change in pricing is a major enterprise for any organization; it cant be achieved overnight. Companies accustomed to anecdotal approaches may resist. For these reasons, it might be wise to form a specific group to make pricing recommendations and monitor the impact of price changes. With the support of the sales organization and senior management, the group could put forward pricing suggestions even in the face of opposition. By closely monitoring the impact of price changes, the group would be alert to the need for midstream adjustments. To the extent that the organization must evolve over time from a sales-and-technology orientation to a focus on pricing and the bottom line, the pricing group could be the agent of that transformation. Of course, the leader of the group shouldnt report to anyone directly affected by its recommendations, even if that person for example, the vice president of marketing or finance would otherwise be a logical choice. Moreover, a clear succession plan should be developed to get high-caliber people, especially from sales, to work in a somewhat isolated pricing group. They ought to understand that there will be no negative political repercussions if they want to return to sales or move up the corporate ladder, for by necessity if they want to return to sales or move up the corporate ladder, for by necessity such a group will often irritate the senior people in a company. Finally, pricing can be a key lever of profitability. Bibliography 1. Anderson, R. J. , Hughes, S. A.  and Sharrock, W. W. (19xx) Practical Pricing, in Working for Profit: The Social Organisation of Calculation in an Entrepreneurial Firm (Aldershot: Gower), chapter 8, pp. 139-157 2. Brimson, James A. Activity Accounting. New York: John Wiley Sons, Inc. , 1991. 3. Carrol, Raymond F. Chesley, G. R. Garrison, Ray. Noreen, Eric. Managerial Accounting: Concepts for Planning, Control, Decision Making. Toronto: McGraw-Hill-Ryerson Ltd. , 2001. 4. Foster, George. Horngren, Charles T. Cost Accounting: A Managerial Emphasis. New Jersey: Prentice Hall Inc. , 1991.

Marketing Strategy of TVs Motors

Marketing Strategy of TVs Motors TVS Motor Company is Indias third largest manufacturer and company had made success in their last ten years. TVS achieved many awards for their quality of products, customer satisfaction and for their technology. This paper analyzing the organizations various strategies models as well as describes the financial statement analysis for last five year. Analyzed how the company reached the current position and described the recommendations for TVS Motor Company. Introduction: An organizational study is conducted to have a clear and proper understanding of the organizations basic structure, coordination and functioning at all levels. Every organization involves in identifying and coordinating the work that being performed and delegates authority and responsibilities. Organizations are always looked as a social entity directing towards designated goals that are designed as coordinated activity and structured deliberately linking to external environment. In a country like India which has seen an industrial revolution in last couple of decades, bringing large multinational corporate and industries to the country any organization would require strong organizational functioning to compete with other industries in the market paving way to success and preferences to the organization. My organization study involves research on various departments to understand their functions within and their purposes. I have also tried to bring out the achievements of the organiz ation so far and how it competes with its competitors. It was also important for me to study how they progress towards their mission and vision of the organization. Before doing a study on any organization it was important to have compassion on the concepts, principles and requisites of the organizations. Concepts of an organization: Every organization involves in a process of identifying and grouping the work that has to be done. It defines and delegates the authority and responsibility to every individual or sector. It establishes strong relationship with its employees to accomplish its objectives and performing work efficiently. Principles: Principles are tailored on theoretical basis on which the strategies of the organization is built or framed. There are several fundamental principles there are to be followed in developing an organization strong and efficiently. Some of them are Unity of objective Unity of command Specification Span of control Co-ordination Exception Flexibility Communication Simplicity Efficiency REQUSITIES: The objectives of the organization are to be candid and clear and the organizations understanding their capacity in achieving them. All activities within the organization are implemented efficiently and easily. Proper coordination on all activities that being executed. Communication system inside the organization should be direct and effective. Should be complete with all essential activities being put into action. There should be reasonable span of control at all levels Wherever required, provision is to be available for expansion Defined procedures are to be followed on all functions of the organization Organization should always aim at promoting morality of its employees Proper diversion on authority and responsibility is required Business strategy: TVS motors which originates from Trichur Vengaram Sundaram Iyengar motors is one among the leading motorcycle company in India .it is the third largest two-wheeler manufacturer company in India and among the top ten in the world. It holds annual revenue of more than $ 1 billion .Its a flagship company with TVS group USA with 4$ billion. It strives and thrives in manufacturing innovative and pioneer products. TVS emphasizes on launching new products with its new product introduction (NPI) team of approximately 300 engineers who stand at forefront in executing strategic visions for the organization for its new products. Though these products are developed domestically it collaborates with globally technical renowned partners. It aims to introduce six to ten products every year to address broad-based requirements of the market. Bike for Anyone: TVS Motors aims at introducing wide range products thats suits the needs of all two wheeler riders. It holds products from mopeds to racing motorcycles. The prices of these motorcycles are also affordable and reasonable to suit financial status of middle and upper middle class people in India. It was also the first motorcycle company in India to launch mopeds that were easily affordable to labor and wager groups of India. Penchant for Quality: TVS Motor has established four manufacturing plants located at Mysore, Hosur, Himachal Pradesh and one in Indonesia. The company is more consistent on its quality of its products so far. The vehicles were long lasting and reliable. Innovation at the Helm: Strength of the organization lies in its design and development of its new products, the company launched seven products on the same day in 1997, making it all the first automotive company to do so. They aim at developing superior customer satisfaction. TVS presents quality vehicles to meet ever changing need of its customer and market, the company already holds 15 million customers on road. History: The company was founded by Trichur Vengaram Sundarm Iyangar. He initially started on transport business holding large fleet of buses, trucks under the name of southern roadways limited. Later the company spread its wings on automobile sector, including insurance, finance, two wheelers manufacturing components, and tires. It is combined with 33 companies of its own to bring a turnover of nearly 3 billion USD. On 1978 the company started plant at Hosur to manufacture mopeds as a new division. Later the company collaborated with Suzuki on 1982 on a joint venture to obtain brand impression on its customers. Major Milestone Year by Year: 1978: TVS Motors was started as a new division of TVS. 1982: Incorporated as Indians motors. It collaborated with Suzuki motors. 1984: 59,400,000 shares were issued on which 7, 00,000 shares Sundaram Clayton ltd, Chennai. 70,000 Anusha investments 20, 00,000-Suzuki motors 2, 20,000 -Employees and business associates 29, 70,000- public 1985: incorporated Lakshmi Auto Company6 for Manufacturing transmissions and critical engine parts. 1986: company name was changed from Indo Suzuki motors to TVS Suzuki motors 1990: launched 34cc Miniped 1997: set up auto ancillary estate at Mysore and Hosur 1998: RS: 1,000 crore mark in 1997-1988 introduced first four stroke vehicle in the country 2003: Recorded share of 35% of share in motorcycle division, Recorded 31% growth on its sales. Company introduced racing bikes that were tested in Asian circuits. 2006: Appointed new president 2007: launched 7 motorcycles on the same day making a mark in history 2010: Launched Indias first auto clutch motorcycle in Chandigarh. TVS Michael porters competitive force model The strategy is developed by Michael porter which describes the external factors affecting the organization. The TVS analysis is as follows: Supplier Power: Although TVS has been a prominent supplier for economic class customers in two wheelers market, here we take the power of the suppliers for TVS to analyze. The Supplier market for TVS is highly fragmented and the possibility for backward integration is also high which has restrained the power of the suppliers. TVS engages with several local suppliers for their spares and parts for their automobiles manufacturing. The entry of many new small scale manufacturers has also contributed to the benefit of large automobile manufacturers like TVS to source their Spares and parts at a very optimal price. This clearly indicates the low supplier power. Buyer Power: Buyers power in two wheelers industry is more as the product diversity and brands available in the market are exceptionally high. Buyers today are demanding and specific on their needs for the money they pay. They are looking for the brand that offers better pricing and technology which has shadowed the customer loyalty for any brand today which is the most faced threat by TVS. Threat of Substitutes: Threat from substitutes is quite low when compared to other forces since market seems only to grow and mature every day. But when looked down the line we could anticipate a threat from the dramatically escalating petrol cost which might cause customers to switch to economic diesel cars. As well growing environmental concerns has also brought in bicycles and battery two wheelers that might pose a threat in future to TVS. Intensity of Rivalry: Two wheelers industry is most known for the competitive market and rivalry. Two wheeler brands like Bajaj, Honda and Yamaha have come up with various product line and technology targeting the customer segment of age group 20 to 30 years who are more fascinated to sporty two wheelers. But TVS has very less sporty models available for customers to choose that has restrained power of the brand over the most targeted customer segment by its competitors. Although TVS has a better power over the mid aged economic class customer segment, competitors now are increasing their focus on taking over it too. Barriers to New Entrants: New entrants face a moderate barrier in penetrating the market since it is consolidated by few and strong suppliers. As the market size of the two wheelers industry is big and requires a strong footprint with high capital investment, new entrants find it difficult to fit themselves among the market front-runners. Thus TVS is not susceptible to threats from the new entrants to the industry. TVS Motors market share The market share of all Two-wheeler is affected by various inflation, rise in petrol price and interest rate. Automobile industry had unexpected growth around 15% is due supported by various external factor like urban development, developed public transportation, financial purchases and Two-wheeler penetration into various region. Hero Honda dominated in the market by 55% (2011-2012) in last five quarters. Market Share with competitors April Feb. 2011 Source: TVS Motor Company Financial performance Details/Year 2011-12 2010-11 2009010 2008-09 2007-08 Sales other income* 7148 6324 4485 3741 3310 Profit before interest, depreciation, amortization and tax* 520 491 304 247 219 Profit before tax 316 248 76 31 35 Profit after tax 249 195 88 31 32 Net fixed assets 1078 995 983 1036 1043 Share capital 48 48 24 24 24 Reserves and surplus 1122 952 842 786 798 Net worth 1170 999 835 735 769 Total borrowings* 831 768 1003 906 666 Earnings per share #(Rs.) 5.24 4.10 1.86 0.66 0.67 Dividend per share (Rs.) 1.30 1.10 1.20 0.70 0.70 Book value per share# (Rs.) 24.38 20.81 17.40 15.32 16.02 EBITDA/turnover (%) 7.3 7.4 6.8 6.6 6.6 Profit before tax/turnover (%) 4.4 3.9 1.7 0.8 1.1 Return on capital employed (%) 19 16.4 8.0 5.6 2.8 Return on net worth (%) 23.0 21.3 11.2 4.1 4.1 Source: TVS Motor Company The company achieved the annual sales of two million as growth of 32% by selling 1.52 million units last year. The company made their growth in all three segment as Executive as 26%, Economy as 12% and Premium as 38% for the year of 2011. When compared with 2010, there is increased in sale of fixed asset in 2011. On 2011 fiscal year TVS Motors acquires assets increasing the liquidatory assets to 1.70 crores. Due to increase in RD expenses decrease in sales and investment in manufacturing sector increased the companys liabilities to 950.49 crores. Companys capital expenditure was 91.63 crores in year 2011. In the year 2011 current ratio stands at 0.17 while the debt ratio is at 0.98%. The cash ratio is 1.4 times than previous as the number proves that the companys stable but if the ratios are not improved over years the companys long time sustainability will be at jeopardy. Operational analysis SWOT Analysis Strengths: TVS is an International player with brand equity and plays important role in Indian two wheeler markets. RD department team gives them a leading edge in markets technology development covering various segments like moped, motor cycle and scooter. These differences make the products attractive for people of all ages. TVS has a wide spread of distribution network and numerous service centers covering all regions of its service areas which provide a unique service to its customers. TVS groups have 40,000 knowledgeable, experienced and skilled employees providing service to more than 15 million customers in India. Advertising with brand ambassadors and attracting people with more promotional activities. Products with low price, high fuel economy, eco friendly less emission and unique design with its competitors. Weaknesses: Despite exporting products to various countries worldwide, its not a globally recognizable brand yet. Lack of competitive premium bikes to attract the riders in the market. Most of the RD resources used in economy and executive products shading the premium segment. Opportunities: One of the fastest growing automobile providers in India. Export is limited and the international market is untouched which gives a versatile opportunity to explore and establish international market. More movement in higher-end model and more young generation are motivated towards motorcycle. Threats: Heavy competition from other competitors and from other international brand i.e. importing of cheap motorcycle from china. Gradual increase in fuel price, Decrease in car prices, policies and increase in taxes will affect margin for dealer as well as customer. Improving public transport will have an effect on the automobile sales. Spare parts are expensive which increases the maintenance cost. TOWS Matrix Analysis SWOT and TOWS are acronyms to each other, where as strength and weaknesses comes under internal environment. Opportunities and threats are comes under the external environment. But for practical study, TOWS describes internal environment and SWOT describes external environment. Strength: TVS is International player with brand equity and plays important role in Indian two wheeler markets. Excellent RD work of products and different products in various segments like moped, motor cycle and scooter. These differences make attraction to people from different age. TVS had wide spread distribution network and numerous service centers which make easy for people. TVS groups have more than 15 million customers and knowledgeable, experienced, skilled 40,000 employees. Advertising with brand ambassadors and attracting people with more promotional activities. Products with low price, fuel economy, less emission and excellent design when compared to other company. Weaknesses: Even though exporting to various countries, it is not globally recognizable brand. Fail to cover premium segment bikes and their segments are only for middle class customers. Opportunities: One of the fastest growing segments in India is automobile segment. Export is limited and untouched international market. More movement in higher-end model and more young generation are motivated towards motorcycle. SO TVS had unbeatable sales in moped and scooter. (S1O1) They had 3500 dealer for making sales and giving excellent service to customers. TVS maintains its brand image by designing products for all customers from low income to high income people. (S4O3) Employed more engineers in RD to bring their designing performance and development in all categories. TVS has ratio in debt equity is 0.1. WO Even though it is not globally recognized, TVS made an excellent land mark in India. (W1O2) TVS need more concentration in premium vehicles because sales of premium vehicles are growing in recent years. (W2O3) Market share is reducing when compared to last few years. Threats: Heavy competition from other competitors and from other international brand i.e. importing of cheap motorcycle from china. Gradual increase in fuel price, policies and increase in taxes will affect margin for dealer as well as customer. Improving public transport will have an effect on the automobile sales. Spare parts are costlier. ST Automobile is one of the growing sectors in the world, so it is golden opportunity to come forward in global market. (S1T1) TVS need more concentration in RD to improve the use of personal transportation. (S2T3) WT TVS has other competitors in two wheeler segment, which is the main drawback for them. Cost of spare parts and their products are high when compared to other company. (W2T4) TVS BCG Growth Share Matrix: The BCG Growth-Share Matrix is a planning model in which business is divided into four major based on market growth and market share. The growth share in this table positions the two major things of profitability. Star (Scooter) Question mark (New motorcycle and new scooter) Cash cow (Moped) Dog (Motorcycles) Star: Star denotes high market growth and high market share in the industry. This position defends when the organization invest large amount in this segment. There is decrease in the growth when compared to last year, so this is the reason scooter comes under star category. It will turn into cash cow when there is gradual increase in coming years. Cash cow: Cash cow denotes low market growth and high market share in the industry. In moped sector it is the major contribution to the market share because moped have more advantages like low cost when compared to other moped manufacturing company. Handling is very simple and this is more preferred by small traders. Teenagers are using this vehicle as an entry point for them. This dominates in the position of cash cow because increase in the growth of sales in every year. Question mark: Question mark denotes high market growth and low market share. In this category, there are two things to be considered as invest greatly in the products or to clear up this products. The company launches new TVS Flame which gets more drawbacks in the market and the company planned to launch the product with redesign. Company had greater growth in the scooter segment, so they launched electric scooter due to increase in the fuel price. But the product is failed due to some motor problems. So company need to invest in them for increase in market growth, this is the reason that these products comes under the question mark. Dog: Dog denotes low market growth as well as low market share in the industry. In this segment, the motorcycle is divided into three categories as economy segment which had increase in 2% when compared to last year. In executive segment, decrease in 1% when compared to last year. But in premium segment, there is no increment or decrement when compared to last year. Market share came down when compared to last year, so this is the main reason that motorcycle comes under the category of dog. Marketing, Financial and RD Strategies Marketing strategy: The company volume growth increased largely from the year of 2010-2011, but the company does not have similar growth in last year of 2011-2012. The company had huge demand in moped, scooter and only in premium motor cycle; so these are volume key drivers in TVS motor company. The company is planning to build key model brand, so company had planned to have sustain success in their products like Star, Victor and Apache. These products had made brand image to maintain its success and these success made the company to introduce the new products in the market. These are key volume drivers and their focus to sustain their growth of the company. TVS motors have decided to launch seven new vehicles at a time in the year of 2007, so this will make the company as a young multinational company. This makes work for continues three years to rollout all these seven products at a time. Within these seven vehicles, four of them are two-wheelers and three are passenger three-wheeler vehicles. These products are various technologies, design and new engine. TVS introduced CCVTi engine which reduce carbon-dioxide and reduce the monoxide by 70% which make green revolution and also introducing Fuel injection technology which consumes less fuel. TVS motors first introduce the electric scooter due to increase in fuel price in India. These are marketing strategies to cover imagination of people. TVS continuous improvement in quality of products resulted in winning various quality awards which brings more value for the customers. TVS offers 5-year warranty for Star vehicles, which gives customers more preference. These customer satisfaction and quality are the one of major role for marketing strategy. TVS dealers are using their own individual promotion plans to the final buyers. The company advertises to the customers to provide offers to buy products where dealers provide with sale promotion to the product now. The company offering more promotional plan such as exchange offer, finance conveniences to the customers, free services, follow-up customer for their services and complaints and other festival offers. These are various marketing strategy promotions to customers for buying the products and giving excellent service to their products to have sustained growth in market place. Financial strategy: TVS records the sale of 154,647 unit in August 2012 and 194,898 units in August 2011, whereas for Two-wheeler sales records 150,740 units in August 2012 and 190,184 units of sales in August 2011. In domestic sector, TVS records about 135,513 units in August 2012 against 163,705 units in August 2011. In motorcycle sector, TVS records 53,673 units in August 2012 against 77,726 units in August 2011. In scooter segment, records 38,193 units in August 2012 against 52,253 units in August 2011. From this analysis, there is gradual decrease in the sales of all sectors including moped, motorcycle and scooters. Company exports 17,934 units in August 2012 against 29,984 units in August 2011. In Three-wheelers, company sold 4,714 units in August 2011 but it decreased to 3,907 units in August 2012. From the total, the company fails to compete with the previous year of same month. Research and development (RD): The company has a strong research and development (RD) department, supported with state of the art aiding technologies. Their in-house world class testing facility gives them a unique environment for testing the engines noise, vibration and harshness (NVH) and life time warranty testing. To they are supported with modern computers for developing good design as well as for developing new innovation in the products. The team has been concentrating on eco-friendly products for a decade helping the fact of global climatic changes and increases of carbon dioxide release into the environment. They succeeded by out coming with a high fuel economy, reusable parts and low emissions hybrid products. Their automatic transmission technology for scooters is widely credited across the world due their very low emission and fuel economy. TVS RD department published 81 papers placing and they developed various products with this research and they are successfully running in the road. For national and international conferences, RD published around 81 technical papers. Joint venture and Value chain TVS has joint venture with Japaneses company Suzuki with whom it shares their technology, design and manufacture for two-wheeler under the banner TVS-Suzuki. TVS-Suzuki manufactured various products including Samurai, Shogun and Fiero. Due to the rising disputes and low profit margins TVS decided to break their collaboration with Suzuki. In 2011, companies came to an agreement, as per the company was renamed as TVS Motors and Suzuki promised not to enter Indian market for minimum period of 30 months. This decision by TVS motors allowed them to operate independently and proves to be effective as their profit increased noticeably. TVS Motors invested heavily in RD to launch new products with new technology and succeeded making TVS a highly recognized brand. After three years Suzuki entered Indian market and became one of the top five Two-wheeler Company in India. The value chain for the Two-wheeler company has many value chain partners including manufacturing, dealers (outlets include sales and service), financial agents, support services, advertising, contracts, transportation and more. The value chain for TVS Motors will act like one team and they aim for success. The company has appraisal agencies, call centre, collection agencies and dealer management system to get daily updates from dealers and maintain a global communication across their value chain partners. TVS has plans to implement Information Technology across the value chains, to reduce the delays and lags in communication between the value chain dealers. This IT adoption to the company will significantly increase the customer satisfaction, timely service and a well structured management. Business performance: The overall Two-wheeler sales is decreased to 5% due to absences of executive segment motorcycle, whereas scooter and moped segment increased by 10% in their sales growth. The company achieved all time high sales in export of 2.70 lakh in 2011-2012. Three-wheeler sales also increased slightly from 0.39 lakh to 0.40 lakh in 2011-2012. Spare parts also increased to 29% sales. TVS Wego had a huge growth of 60% in the scooter segment. These vehicles are distributed around 3500 dealer in India; they are authorized for both sales and services. TVS is continuously seeking for opening new dealerships to increase the growth of sales. The export sales are grown 51% where as domestic sales decline by 35% in the Three-wheeler market. There is large number of competitors in exporting, so company takes advantages of providing quality products as well as providing new market line for domestic market. For reducing the material cost and input material cost, company is using value engineering and global sourcing projects. TVS is using total quality management (TQM) as a cornerstone from 1987. So that company created manually called TVS Way and won award for national and state level competition. Recommendations and Implementations References TVS Motor Company. From : http://www.tvsmotor.in/tvsbrief.asp TVS Motor Company. From : http://www.tvsmotor.in/tvs-rd.asp TVS Motor Company. From : http://www.tvsmotor.in/global.asp TVS Motor Company. From : http://www.tvsmotor.in/investor.asp TVS Motor Company. Annual Report. From : http://www.tvsmotor.in/pdf/19th-Annual-Report-2010-2011.pdf TVS Motor Company. From : http://www.tvsmotor.in/investor-news-home.asp Indian Infoline. TVS Motor Company Ltd. From: http://www.indiainfoline.com/Markets/Company/Background/Company-Profile/TVS-Motor-Company-Ltd/532343 Business Line. TVS Motor seeks early end to licence pact with Suzuki. From : http://www.thehindubusinessline.in/2001/12/29/stories/022907za.htm The Financial Express. TVS reaps Business Benefits through SAP. From: http://www.financialexpress.com/news/tvs-reaps-business-benefits-through-sap/60168/2 Live Mint. TVS Motor changes financing strategy. From : http://www.livemint.com/Money/uW1yXkCG0HsTBLIjI5rHKL/TVS-Motor-changes-financing-strategy.html Money Control. TVS Motor Company. From : http://www.moneycontrol.com/company-facts/tvsmotorcompany/history/TVS#TVS Indian Two-Wheeler Industry. From : http://www.icra.in/Files/ticker/Indian%202W%20Industry,%20Update,%20Feb%202012.pdf (Retrieved on Feb 2012)